Fabulous Bingo Gets a Brand-New Look
Fabulous Bingo has changed the design and is now looking to promote the revamped brand. According to Kate Bird from The Sun, the change in the brand happened as a result of users’ wish to get away from lout rival sites.
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As a result, Fabulous Bingo is now operated on a Platform, which was developed by the Playtech. It makes Fabulous Bingo much simpler as it focuses on what players really want – bingo game. In fact, the whole brand change was done in order to make Fabulous Bingo more appealing to women between 35 and 50 years of age, who are the main visitors of the site.
In order to promote the brand image change, Fabulous Bingo has launched an extensive marketing campaign. Starting from late January 2017, the bingo site will be featured in the Fabulous Magazine on a weekly basis. The magazine is a supplement release that comes together with The Sun on Sundays.
Apart from promoting the brand in the newspapers, the News UK-owned bingo website will also strike a massive online campaign in order to show the players that there are alternatives to flashy bingo websites that focus more on other things than on what matters the most.