Louise Redknapp Set to Host Mecca Bingo’s “We Know the Feeling”
A subsidiary of Rank Group, Mecca Bingo is looking to claim the UK market by launching a new campaign named “We Know the Feeling”. For that reason, they hired a famous TV personality, Louise Redknapp to be the campaign host. However, that’s not the only thing Mecca Bingo did.
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According to the people from Mecca Bingo, this is going to be their largest marketing campaign so far. The purpose of “We Know the Feeling” is to make the people from UK familiar with their online bingo site, meccabingo.com.
At the launch of the project, Mecca Bingo’s Marketing Director Anna Shirley stated that the campaign is aimed at the feeling people feel when playing bingo. This game is not all about the money, it’s also about fun, friendship, and winning. That is why Mecca Bingo decided to team up with a person whose appearance reminds people of those feelings – Louise Redknapp.
More about the Host
Louise Redknapp is a household name in Britain as she has been a television personality for years. She’s most remembered for taking a part in the hugely successful BBC show called Strictly Come Dancing. According to Redknapp, she had personal reasons to get involved in this project as her grandparents used to own a pub, where bingo games were a regular thing.
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