Sky Bingo Launches an Ambitious New Rebranding Campaign
The ambitions of people from Sky Bingo are sky-high. Recently, they started using a new gaming platform developed by Playtech, while also spending lots of money on a marketing campaign. According to some sources, Sky Bingo spent a couple of millions to ensure they get the maximum media exposure.
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Speaking of the marketing campaign, its tagline is ‘Expect Excitement’, which seems rather suitable as the whole point of bingo is having fun while getting a chance to get rich. The first TV commercial dedicated to this slogan shows bingo players waiting on the lucky 7 number.
The rebranding campaign was launched after half a year spent in doing a proper research. The marketing campaign and website features, but also the new Sky Bingo games, were all developed to match the needs and wishes of the players.
Sky bingo has been doing the business very well in the past few years, with a 51% revenue increase being reported since last summer. According to their head of bingo marketing, James Boord, their efforts are appreciated by their players, who love the feeling that Sky Bingo brings. He adds that the key for Sky Bingo’s success is sharing the love for this game with their devoted players.